Kristina Thaden founded her eponymous Swiss brand in 2020. It was as unexpected as it was inevitable.

Unexpected, because her professional path had taken her into the management and leadership of various companies. Growing and learning as an entrepreneur, she focused for many years on empowering women in leadership, encouraging young women to grow entrepreneurially, and in the organizational development of companies. She has also dedicated her whole life to the performing and visual arts. As an actress, director and writer she has been creating things all her life, starting when she was 6 years old.

The realization that she saw the world differently came at a very young age and with it the constant stream of inspiration, drawing from a multitude of sources – sculptural art, a composition, architecture, paper, streets, a smell, a sound, a human being. Always with the focus on creating a connection from a creation.